GEB turns 50: Time to celebrate and look ahead

It is very timely that with the celebration of GEB 50th anniversary this year, we unveil our new strategy and how we will continue providing our clients and partners with unique solutions to their evolving needs.

Key objectives, in line with Generali Group strategic turnaround, are to respond to new trends in the market and society at large, and to drive a renewed commitment across the network to a streamlined and seamless customer experience.

We will pursue both continuity and innovation-driven growth.

Building on solid foundations - such as our unrivalled geographic reach and governance – we will continue delivering global arrangements that enhance visibility, risk management, and costs optimisation. Thanks to our data and analytics capabilities, our clients will be provided with solutions that are competitive while highly valuable and relevant to a diversified labour market.

Our focus on data management proved right. GEB reports are not just accounting tools, but what HR and Risk managers need in order to interpret and improve their benefits strategies.

GEB pioneer set of medical reports offers a clear example. Rather than advising simple plug-and-play health and wellness solutions, that too often fail to deliver in the long term, we have enabled companies to gain unique insight from their own claims experience, and to embed monitoring and prevention in their daily operations. Investing in prevention and wellbeing at work will be ever more key to tackling rising medical costs impact on our clients’ portfolio.

With organisations expanding their operations abroad, effective solutions for expatriate and mobile employees are increasingly in demand. GEB is uniquely placed to help employers address mobility challenges, by covering the full range of benefits employees and their families most need, and by working closely with EuropAssistance, world leader in assistance and care services and part of Generali corporate offering with Global Business Lines.

We are further expanding into new markets with solutions dedicated to improve access to group insurance for small and medium sized companies. Our multi-employer pooling plan (Generali Multi Plan) registered a remarkably positive performance over the last two years, as explained later in this issue. A wider range of solutions will serve the needs of owners of small or medium sized companies, with a view to helping them expand and hire people by reducing burden, stabilising risks and promoting cost-savings.

To achieve our ambitious vision, we count on a unique pool of global talents, our GEB people, well-known for their dedication to service excellence, transparency and world leading expertise. Our 12 regional offices around the globe will be further strengthened as key network hubs to ensure strong technical and commercial support at every step of the decision-making and risk management process.

2016 will be a very important year for GEB, and more announcements will follow soon. We look forward to meeting you at the next GEB Forum to discuss together how we will support your success for the next 50 years.

Ludovic Bayard

General Manager

Generali Employee Benefits Network