Generali Global Business Lines sponsored the IV Foro Multilatinas, a unique event in Latin America organized by the media group AméricaEconomía, to support Latin American firms in their internationalization drive.
The emergence of the Multilatinas or Global Latinas brand has grasped worldwide attention in the global debate as regional firms have been increasingly going international over the last decade. The term refers to multinational companies with headquarters in a Latin American country and presence or investments in at least one country in the Region and one other continent beyond Latin America.
Multilatinas are active in a broad range of sectors, including construction, oil, telecommunications, food and beverage and the aeronautical industry. Based on indicators such as number of workers abroad, foreign sales to total sales, geographical reach and growth potential, we can observe that, out of the 100 most successful Multilatinas, the vast majority of them comes from Brazil and Mexico (60% combined), and that Brazilian companies account for 50% of total revenue in 2013, estimated at USD 994 million. Successful brands also arrive from Chile (16%), Colombia (10%), Argentina and Peru (5% each). (source: America Economia, 2013)
The Forum is one of the major events in the region to promote networking and discussions on specific challenges to Latin American companies operating abroad, such as regulatory frameworks and financing options. The 2014 edition took place in Mexico City on 21 and 22 October 2014 and brought together over 200 leading entrepreneurs and executives in the region.
Global Business Lines, with its three strategic units dedicated to multinational employers - GEB, Global Corporate & Commercial and Europ Assistance – joined the event with a dedicated stand to present its global integrated solutions and discuss future collaborations.
The GEB Desk Mexico presented best practices from GEB Latin America Regional office, based in Miami and headed by Mr Massimo Martinoli, which has already distinguished itself in the region, and Brasil in particular, in providing companies with tools and expertise of GEB global network to scale up their HR operations worldwide.
The Forum offered now the opportunity to introduce how Global Business Lines represents the best partner to support Multilatinas firms successfully manage not only their human capital but the entire range of corporate risks companies face on a global stage.
The next V Foro Multilatinas will take place in Miami (FL,USA), in October 5-6 2015.