November 2018
In response to market need for greater healthcare management efficiency and improved choice and flexibility in employee benefits, Generali Italy launched dedicated service company Welion on 1 January 2018.
The launch of this direct to client service was also made timely by the fact that in 2016 the Italian Government announced fiscal incentives to encourage companies to introduce welfare programmes.
Welion, which is designed for both SMEs and large corporates, comprises two key aspects:
- Health claims management. Generali Italy is keen to work closely with clients to help better manage the insurance portfolio for all subsidiaries and, in the process, improve service and lower costs.
- Welfare services. Via an e-platform, clients may tailor benefits to need – including healthcare, life, accident, pension, wellness, leisure services and discount vouchers: everything from grocery shopping to school books for kids. The e-platform is also designed to be simple for the employer to manage, and provides support with employee communications and design. The service also includes the possibility of consulting to clients with regards to improving benefits and communications solutions.
Generali Italy has implemented Welion for its own employees.
Maurizio Gottardi, Employee Benefits Manager of Generali Italy, explains: “When three Italian companies formed Generali Italy, we needed common welfare benefits across the combined entity. Welion allowed us to achieve this. So clients now effectively enjoy the HR experience of Generali.”
As in other markets around the world, employers are increasingly looking for integrated employee benefit programmes, combining insurance products with wellbeing and lifestyle-focused benefits and services. Consequently, insurers, consultants and brokers are having to find new ways of collaboration to offer fit-for-purpose, comprehensive, solutions to clients.