Company leads in both Life and Non-Life for best price-quality ratio.
Generali Portugal ranked first in the 2015 ECSI (National Customer Satisfaction Index) Portugal study in terms of customer satisfaction within the insurance sector. The company was the only one to receive a score above 8 points on a 0 to 10 scale in both Life and Non-Life.
Santi Cianci, Generali Portugal CEO, comments: 'This is an extremely significant result for our company, considering that customer service is the primary focus of Generali's strategy. This distinctive positioning, which aims to establish relations of trust and loyalty based on quality and innovation, has enabled Generali to keep growing on a challenging market, gaining the loyalty of current clients and winning new ones, who are aware that the insurance solutions Generali offers have the best price-quality ratio in Portugal.'
Over the past few years, Generali has invested in developing its operations in Portugal and improving its service to clients and business partners. New technological tools and a network of agents and brokers were deployed in order to provide an outstanding service.
The results of the strategy were made clear in the 2015 ECSI Portugal study, in which Generali gained leadership in seven out of eight parameters independently rated by the study promoters, namely the Associação Portuguesa para a Qualidade (Portuguese Association for Quality), the Instituto Português da Qualidade (Portuguese Institute for Quality), and the Nova – Information Management School. The study measures the quality of goods and services available in the national market according to customer satisfaction and examines different economic sectors, including insurance and its various lines. The study's 2015 edition involved the nine leading insurance companies in Portugal, including Generali.
Generali Portugal also ranked first in terms of perceived quality and perceived value, an achievement that confirms the company's role as an insurance solutions provider offering the best price-quality ratio. Trust, loyalty, expectations, and complaints are other parameters in which Generali placed first, confirming the positive perception of the company held by clients.