Generali’s international mobile app was awarded ‘Best mobile strategy’ during a recent event held in Paris by one of the industry’s most prestigious insurance magazines Argus de l’assurance digitale.
Known in France as Mon Generali, Generali’s Mobile Hub provides its users with swift access to their insurance agent, allowing individuals to independently manage their own insurance assets via their mobile phones.
Also, in case of emergency, users can directly contact the support team, whilst monitoring the assistance process.
This service is currently available in France and Switzerland, but will soon be available in other countries.
Isabelle Conner, Generali Group Chief Marketing & Customer Officer, commented: “This award acknowledges the hard work carried out by Generali Group and confirms our ability to remain at the cutting-edge of digital innovation. Thanks to the adoption of increasingly customised solutions we aim to increase the brand’s visibility and significantly raise the level of consumer preference, in line with our customer-oriented strategy.”
Carline Huslin, Head of Marketing and Multichannel Customer Experience at Generali France, added: "This award represents the formal recognition to a project of major relevance within our process of transformation. Also thanks to the collaboration with Europ Assistance we have been able to offer a more intuitive experience for our clients and an improved ease in resolving problems.”