The Generali Group proves its sustainability promise is much more than rhetoric as it launches a worldwide community support initiative
The Generali Group launched The Human Safety Net, a global movement that aims to help some of the most vulnerable communities around the world.
Three programmes will be established, inspired by ideas put forward by Generali employees, focusing on families, refugees and newborns. All the programmes share a common purpose: to unlock the potential of disadvantaged people so they can transform their lives, that of their families and of their communities.
This is about connecting communities on a global basis with the idea of ‘people helping people’. It’s a far-reaching and ambitious goal, which is why Generali is open to alliances and partnerships with like-minded people and organisations.
The Human Safety Net for Families promotes equal chances for children who grow up in poverty, initially providing support to 30,000 parents during the first six years of their children’s life.
The Human Safety Net for Refugee Start-Ups takes a different approach to the refugee crisis in Europe by empowering refugees to realise their entrepreneurial potential and build livelihoods in their new home countries.
The Human Safety Net for Newborns works with the medical community and parents to improve prevention and treatment for a devastating birth condition called asphyxia, which leaves many babies handicapped for the rest of their lives and tragically can even result in death.
Venice, the home of The Human Safety Net
As part of its long-term commitment, Generali has created a home for The Human Safety Net in the Procuratie Vecchie in the iconic Piazza San Marco in Venice. Generali is currently undertaking a unique restoration of the Procuratie Vecchie, the place where the Group opened its first office in 1832, that will bring together other parts of the square and the Royal Gardens.
Once restored, the building will provide an open door for people to seek inspiration for The Human Safety Net from programmes, exchange ideas, and volunteer to take collective action.
For more information about The Human Safety Net, go to www.thehumansafetynet.org